Nike honours Rafael Nadal’s career with cinematic film

The campaign is narrated by the brand's co-founder, Phil Knight.

Nike has launched a campaign created by Wieden & Kennedy London to celebrate tennis star Rafael Nadal as he competes in the final tournament of his storied career. 

"Greatness" features a brand film, directed by Martin de Thurah through Epoch, and narrated by Nike co-founder Phil Knight.

The film pays tribute to Nadal’s achievements and his enduring impact on tennis.

Knight says: "The thing I remember most about Rafa is the expression on his face when he’d get down—he’d twist his mouth and his eyes would narrow, and you would say to yourself, ‘Oh, look out, he’s put his game face on'".

“You could always see that tenacity. When he hit a forehand, the ball changed shape, he’d hit it so hard. And no-one was going to outlast him in a five-set match. He was always fun to watch and he was never out of a match.”

Nadal’s career statistics underline his status as one of the sport's all-time greats. He has claimed 22 Grand Slam titles, including a record-breaking 14 victories at the French Open, cementing his legacy as the "King of Clay."

In addition, Nadal has won two Olympic gold medals, 92 career titles and nearly 1100 singles match wins over his 23-year professional career.

For 17 consecutive years, he maintained a spot among the world’s top 10 players, including more than four years as the world’s number one.

A Nike athlete since the age of 13, Nadal collaborated closely with the brand on custom footwear and apparel that matched the evolution of his game and personal style. His signature Raging Bull logo has become synonymous with his relentless drive and success.

Beyond his competitive achievements, the campaign also highlights Nadal’s influence off the court. His Rafa Nadal Foundation supports youth development through sports, and the Rafa Nadal Academy offers high-performance training alongside education through its international school.

Source:
Campaign UK

Related Articles

Just Published

9 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

10 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

11 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

11 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.