Reporting to Paul Roebuck, chief executive of Saatchi & Saatchi Singapore and Malaysia, Sng was most recently at BBDO Proximity Malaysia, where he helped win the KFC account from McCann Worldgroup.
“Adrian has tremendous spirit and drive," Roebuck said. "He is not afraid of a challenge, and brings all the right qualities and new skill sets to lead Saatchi & Saatchi in Malaysia to greatness.”
Sng began his career at Ogilvy & Mather working on Guinness, IBM and Nokia, before moving on to Leo Burnett, Wunderman and DDB.
Saatchi & Saatchi Singapore recently expanded its creative team with three appointments. The Singapore office also hired Melanie Cook as the planning director last year.
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