“Patrick is a rare talent within the Japanese creative community,” Rubel said, adding that the appointment represented a “key part” of the agency’s evolution.
Prior to his stint at Hakuhodo, Plutschow worked at a number of agencies including TBWA Chiat Day, Leo Burnett, Beacon Communications and Lowe. He has also worked alongside Toyota and Procter & Gamble, two of Saatchi & Saatchi’s largest global clients.
Saatchi & Saatchi’s Tokyo office was rolled into Fallon in that market in May. Several of the agency's creatives left earlier this year to set up M&C Saatchi Tokyo.
Major clients for the agency also include Henieken.