SEOUL – Samsung has announced a creative review for its Pavv range of televisions, placing incumbent agency Innocean Worldwide Communications on alert.
Innocean was appointed to the business in December 2009, after parting with Cheil Worldwide.
The two agencies are again expected to go head-to-head again, with the Pavv creative believed to be worth approximately US$11 million. The agencies are said to be presenting in Seoul later this week.
Sources close to the review said early indications suggest the account is likely to return to Cheil.
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