SapientNitro appoints Tiffana Pun to lead strategy

Pun comes on board 6 September. She will be responsible for planning and strategic leadership across all accounts and new business.

Pun joins from Saatchi & Saatchi Guangzhou.

Shannon Dix, general manager of China, said, “Tiffana is regarded as one of the best minds in the China market.  She adds a new dimension to our already expanding leadership team and with her diverse experience of traditional, media and digital, it perfectly matches our shift towards a more customer experience driven agency.”

Pun adds she is looking forward to driving and delivering ideas across traditional and new communication forms.

Earlier this year in May, Unilever added SapientNitro to its digital roster in China, managing digital duties for Knorr's KCP chicken powder.