Serge Dumont leads Omnicom Group Inc’s newly formed new Omnicom Greater China business unit

Omnicom Greater China will support the group’s expanding interests in Mainland China, Hong Kong, Macau and Taiwan. It covers more than 40 agencies in 30 locations, with coverage of more than 130 cities.

Leading the new unit will be 30-year China veteran Serge Dumont (pictured), who has been named vice chairman of Omnicom Group, reporting to John Wren, Omnicom CEO.  

“This move reflects the region’s strategic importance to Omnicom as our client base in Greater China continues its rapid expansion,” said Wren.
 
“Omnicom Holding company now has companies in Greater China representing every major marketing and communications discipline. Having a dedicated Greater China business structure will enhance our ability to help Chinese and multinational clients maximise global marketing and brand-building opportunities,” Dumont cited.

“Both the formal and informal collaboration mechanisms of Omnicom companies have become critical points of competitive differentiation for us.” Wren added. “Beyond an increased focus on acquisitions in digital, Omnicom is extending digital training to ensure that employees keep pace with the technological changes that are reshaping our industry." 

“We are fortunate to have such an experienced professional as Serge taking on this important strategic focus. I look forward to continuing to collaborate with Serge on behalf of our people and clients,” praised Tim Love, vice chairman of Omnicom Group and CEO of Omnicom Group APIMA (Asia Pacific, India, Middle East, Africa).