Benjamin Li
Aug 18, 2011

Sharon Dong rejoins Hachette China as deputy GM for 'Psychologies' magazine

SHANGHAI - Sharon Dong, former publisher of the Grazia China, the weekly Italian women's lifestyle magazine, has rejoined Hachette China as deputy general manager and publisher for its 'Psychologies' magazine.

Sharon Dong, new deputy GM and publishers for Psychologies magazine
Sharon Dong, new deputy GM and publishers for Psychologies magazine

Dong (pictured) joined the team on 15 August, and is reporting to Joyce Liu, the publishing general manager.

Dong has 15 years of experience in the high-end media industry, having previously worked for Hachette China from 2004 to 2008, and helping with the launch of Psychologies magazine in 2006.

Back at Hachette China, Dong will be responsible for strategic positioning, business development and the financial performance of the Psychologies.

Over half of its readers are well-read and affluent thirty-something females in tier one cities of China. The magazine has attracted luxury brands as advertisers including Chanel, Omega, Longines, Estee Lauder, and Lancome.

China celebrity Zhou Yun is the cover girl for its September issue, which is celebrating its 5th anniversary in China.

Launched in France, Psychologies is published in 10 countries, with more than 450 million readers all over the world.

Hachette China publishes closes to 20 magazine titles in China including Elle and Marie Claire.


 

Source:
Campaign China

Related Articles

Just Published

23 minutes ago

In the age of AI, standing still is moving backward

AI isn’t taking your job, but it is rewriting the brief. Zach Kitschke, global CMO at Canva reveals how ambitious marketing teams are moving from surface-level experimentation to lasting strategic change.

31 minutes ago

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

10 hours ago

Are search engines evolving into personal assistants?

Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.

11 hours ago

Can purpose still sell? The changing face of brand ...

Once a badge of honour, is brand activism now a reputational minefield?