Asiya Bakht
Feb 26, 2010

SIM shortlist three agencies for its media business

SINGAPORE - Singapore Institute of Management (SIM Group) is believed to have shortlisted three agencies to pitch for its media business. Agencies believed to have made it on the shortlist are Maxus, MPG and Initiative. It is not clear whether incumbent PHD has made it to the shortlist.

SIM shortlist three agencies for its media business
SIM Groups business is divided into three categories which include UniSim, SIM professional Development (PD) and SIM Global education (GE). The media pitch is believed to include SIM's entire portfolio of brands.

In July last year, SIM hired DDB as the creative agency for its global education business in Singapore following a three-way pitch.

SIM Global Education (SIM GE) offers high quality academic programmes through partnerships with established international universities and institutions from the US, UK, Australia and Switzerland.

Tribal DDB currently handles UniSIM and SIM Professional Development (SIM PD). UniSIM, Singapore's first and only privately funded university, appointed Tribal DDB as creative AOR for the launch of its corporate and recruitment campaigns in December 2008.

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