Sime Darby calls creative pitch in Malaysia

Sources suggest that the company has requested technical specifications from several creative agencies and will then draw up a shortlist.

Sime Darby Food is looking at expansion in the growing local and global markets for horticulture products, livestock and processed food. Its business is represented by Sime Aerogreen Technology, Golden Hope Food & Beverages, Sime Farm, Agri Bio Corporation, Sime Darby Food Marketing and PNB Enterprise.

Sime Darby Group is currently in the process of finalising a media agency for its entire business. The company has shortlisted three agencies including Mindshare and Carat after calling a pitch in September.