Singapore 4As names new CEO

He will work closely with the executive committee to expand on 4As’ objectives of elevating the stature and prominence of Singapore’s advertising, media and marketing communications industry, while acting as the collective voice of the industry, and nurturing upcoming advertising talent and creativity.

Chan (pictured) will also represent 4As in related industry bodies, and government-led industry councils/panels at both national and international levels. He sat as an executive council member in the 4As for 10 years and was the association’s president from 1996 to 2003.

A veteran in the advertising and marketing communication industry, he spent almost four decades in the advertising and marketing communications industry.

His last industry-related appointment was the principal consultant for Dimension 8, a set-up with several senior partners from DNC International, where he was responsible for business development, as well as brand creation and strategy. He was involved in the non-profit sector focusing on senior services in the recent 5 years.

Ted Choo, president of 4As, noted that Chan’s perfect blend of both agency and not-for-profit experience is a valuable addition to the association.

“The executive council and I look forward to working closely with him to make new exciting steps towards a more deeply connected community ecosystem while at the same time enhancing the value of membership through year-long programs focused on professional skills enhancement, knowledge and professional competency, unilateral growth for industry and thought leadership,” he added.

4As has also recently appointed Lauryn Tang as its senior manager for programs. Tang will work closely with Chan to expand and drive the association’s programs for its members.