The campaign will be across multiple channels, such as print, online, OOH and EDM, targeting at polytechnic students and their parents; working professionals with a polytechnic diploma; national servicemen and industry partners.
Through the campaign, the education institution aims to increase brand awareness with its target audience; direct traffic to its main website and call-to-action.
It also hopes to entrench the message that the institution was set up to cater primarily to polytechnic graduates and position it as the first choice to all students with a polytechnic diploma.
It is looking at cultivating its students as SIT’s brand ambassadors to increase awareness of the institution through word-of-mouth.
The appointed agency will be required to provide client service and agency leadership; creative work; operations and budget management; as well as value-added services and collaboration.
The pitch is for the Singapore market, while the incumbent is Dentsu Singapore. The deadline for submission of tender is 2 April.
Established in 2009 by the Mnistry of Education to provide industry-focused university education to polytechnic graduates, the institution partners overseas universities to offer degree programmes to be completed within two years at a local subsidised rate.
It offers degree programmes in the areas of engineering & applied sciences; health sciences; design; interactive digital media, education and hospitality.
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