SIS Sugar picks Siren as its integrated communications consultant

SIS Sugar, who are rolling out their first ever branding campaign in a decade, have chosen Siren Communication as their integrated communications partner. The heritage brand aims to reposition itself to be at forefront of Singaporeans' mindset.

The thrust of the campaign will focus on social media and will involve a new twist to the highly memorable SIS jingle.

"The relationship with SIS Sugar is tremendously exciting and we look forward to a rewarding relationship with this heritage brand," said Siren's principal consultant and founder, Karen Flynn.