Sony looks for new PR support in APAC

SINGAPORE - Sony Electronics Asia Pacific and Sony Mobile Communications Singapore have announced they are looking for new PR representation.

The companies launched an open tender process today for the provision of PR services. The brands' previous PR agency was WE Communications, which advised Sony Electronics APAC for four years and Sony Mobile Communications Singapore for three years.

Sony says any interested agency would need to provide integrated PR strategy, traditional and social media relations, and counsel around growing consumer awareness of Sony products.

In a statement to Campaign Asia-Pacific, a Sony spokesperson said: “Sony Electronics Asia Pacific and Sony Mobile Communications Singapore are looking to form a collaborative relationship with a PR agency that has a track record of solid PR expertise, creative communication strategies and digital smarts. This request for pitch gives us a chance to explore and discover new talent and new ideas.”

Agencies intending to submit a bid should register their interest by emailing Melanie Shum and Leon Pereira before 5.00pm on Friday 21 October.