Spectrum re-appoints Fulford PR for OCBC cycling race

Fulford will work with Spectrum Worldwide, the event creator and organizer, on the highly-popular event in the city-state 
  
The inaugural race attracted over 5,400 riders which included not only local cycling enthusiasts, but also professional cyclists from around the globe.
 
Managing director of Spectrum Worldwide, Chris Robb said, "We are delighted to be working with Fulford once again and are looking forward to an even bigger event next year. The first year received an overwhelming response from the community, with PR and media relations playing a very important part in attracting people to the event."
 
Linda Fulford, managing director of Fulford PR added: "OCBC Cycle Singapore was one of the major sporting events this year and we want to continue that momentum into the 2010 event. Our public relations campaign will build on the existing fan base and look to attract more cyclists for the second year."
 
Local digital shop, The Upper Story, will be promoting the 2010 event online as well as other mediums including print and outdoors.