SPH launches content marketing unit Sweet

Singapore Press Holdings has launched a new creative and content marketing operation, Sweet.

Following discussions with several agency networks including Dentsu, Omnicom, IPG and Publicis, SPH has brought together its various content marketing teams—Brand New Media, SPH Content Lab, CreativeLAB and Think—under the umbrella organisation Sweet.

Damien Bray, former CEO of Brand New Media, takes over as 'chief Sweet officer'. “We will also be introducing additional resources to help drive client ROI as well as expand the creative possibilities in areas such as immersive media and brand films,” he said.

Joining Bray in the Sweet leadership team is Tommy Lim, former head of CreativeLAB, as head of creative; head of editorial content Serene Goh, previously chief content strategist at SPH Content Lab; head of visual content Ken Jalleh Junior, previously chief executive of Think; and head of TV and film production Vim Shanmugam, formerly executive producer at Brand New Media.