Marketing
David Blecken
Apr 2, 2013

Sports key to Asian market penetration: Chime CEO Chris Satterthwaite

HONG KONG - Recently in Hong Kong for the Rugby Sevens, Chris Satterthwaite, global chief executive of Chime Communications, spoke to Campaign Asia-Pacific about his plans to grow a relatively small presence and the outlook for sports marketing in the region.

Satterthwaite: sport is a useful vehicle for Western brands targeting Asia and vice versa

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