Gabey Goh
Mar 7, 2016

Starcom Mediavest Group Thailand wins MG account

THAILAND - Starcom Mediavest Group (SMG) Thailand has been awarded the account for MG in the country, expanding its automotive portfolio.

Starcom Mediavest Group Thailand wins MG account

The business was awarded after a pitch involving four other agencies, and SMG takes over the account from incumbent Maxus. SMG’s remit includes content, media planning and buying.

MG's return to Thailand in late 2013 is the result of a joint effort between China's SAIC Motor, which is the present owner of MG Motors, and Thailand's retail giant CP Group, with a mission to revive the British brand in both the country and wider ASEAN region.

Atipol Ithivatana, SMG Thailand CEO, said the automotive brand has “aggressive plans” to capture market share within the next two years.

“The company liked our strategy, tools, team and the past knowledge of the automotive category,” he added.


Atipol Ithivatana

 

Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

Oat-of-here: Oatly’s top creative exits—with one ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

15 hours ago

Move and win roundup: Week of March 31, 2025

The shop has tapped award-winning industry veteran Kazuya Nakajima as its new executive creative director.

15 hours ago

Yahoo appoints Josh Line as CMO to revitalise brand

Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.

15 hours ago

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.