Emily Tan
Jan 31, 2013

Steve Bowen leaves Burson-Marsteller

SYDNEY - Steve Bowen has resigned from his role as Burson-Marsteller's managing director, marketing and development, Asia-Pacific.

Bowen's role will not be replaced
Bowen's role will not be replaced

It is understood that his resignation was a mutual decision and that the company will not seek a replacement. His last official day is March 17. 

Interim CEO for Asia-Pacific Patrick Ford wished Bowen well and commented that the role had been redistributed. "We and other public-relations firms go back and forth about what to do with these regional marketing and training things all the time," he said. "Last year we asked [Bowen] to take on this remit and now that he's departing we're spreading the responsibility around other people in the region."

Bowen told Campaign Asia-Pacific that he had not yet decided on his next move but had "a few options in mind". 

"After 15 years experience there is no reason for me to leave the industry," said Bowen. "Asia-Pacific is a far more exciting place than most for the communications industry, and there is a lot of opportunity. It's an interesting time to be in the industry and to explore options and broaden horizons."

Bowen's move follows a series of senior-level departures at the public relations network, including that of former regional lead digital strategist Zaheer Nooruddin, former Asia-Pacific CEO Bob Pickard and former director of Burson-Marsteller China, Craig Adams, who left his role last June. Adams was replaced by Brad Burgess, associate director of B-M China. 

The agency is currently in the process of talking to candidates about its regional CEO position.

"What we see not only in Asia-Pacific but in all parts of the world where there is a dynamic marketplace is that people are moving," commented Ford. "We're very excited about our prospects for 2013 and the senior team we have in place."
Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Why does the global ad industry continue to exclude ...

JvM London’s Siham Zerkak has seen notably poor numbers of Muslim talent within advertising across markets including Australia and China.

1 hour ago

APAC revenue dips for Edelman as global revenue ...

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%

3 hours ago

WPP shares slump as revenue declines and headcount ...

The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.

10 hours ago

Creative Minds: Kate Enright would rather take ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.