Emily Tan
Jan 31, 2013

Steve Bowen leaves Burson-Marsteller

SYDNEY - Steve Bowen has resigned from his role as Burson-Marsteller's managing director, marketing and development, Asia-Pacific.

Bowen's role will not be replaced
Bowen's role will not be replaced

It is understood that his resignation was a mutual decision and that the company will not seek a replacement. His last official day is March 17. 

Interim CEO for Asia-Pacific Patrick Ford wished Bowen well and commented that the role had been redistributed. "We and other public-relations firms go back and forth about what to do with these regional marketing and training things all the time," he said. "Last year we asked [Bowen] to take on this remit and now that he's departing we're spreading the responsibility around other people in the region."

Bowen told Campaign Asia-Pacific that he had not yet decided on his next move but had "a few options in mind". 

"After 15 years experience there is no reason for me to leave the industry," said Bowen. "Asia-Pacific is a far more exciting place than most for the communications industry, and there is a lot of opportunity. It's an interesting time to be in the industry and to explore options and broaden horizons."

Bowen's move follows a series of senior-level departures at the public relations network, including that of former regional lead digital strategist Zaheer Nooruddin, former Asia-Pacific CEO Bob Pickard and former director of Burson-Marsteller China, Craig Adams, who left his role last June. Adams was replaced by Brad Burgess, associate director of B-M China. 

The agency is currently in the process of talking to candidates about its regional CEO position.

"What we see not only in Asia-Pacific but in all parts of the world where there is a dynamic marketplace is that people are moving," commented Ford. "We're very excited about our prospects for 2013 and the senior team we have in place."
Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

18 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

19 hours ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

20 hours ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.