STW builds Asia footprint in Indonesia and Singapore

The Australia-based group now has majority stakes in Edge Marketing, an independent agency with major offices in Vietnam and Thailand, and Bullseye, an integrated digital marketing business with a digital production facility in Indonesia. It has also opened offices of Alpha Salmon, its wholly-owned digital solutions business, in Jakarta and Singapore.

STW Group chief executive officer Michael Connaghan said the expansion was in line with the company's three-pillared strategic growth focus: "to drive more growth out of our leadership positions in
Australia and New Zealand; to continue to grow and dominate in digital; and to selectively and
carefully expand our footprint into new markets in Asia".

He said STW's entry in to the Asian markets had been "warmly welcomed" by potential vendors. "This has enabled us to essentially cherry-pick our first step into Asia, and we’re delighted with the outcome.”