Synovate appoints Dave Hannay as global head of brand equity

Responsible for commercialising Synovate’s main solutions within its brand and communications portfolio, Hannay will work closely with leading brand and communications expert, Jan Hofmeyr and the Synovate Laboratories team.

Hannay will focus on improving the packaging of Synovate’s offers and will construct the agency’s capability training programme.

Hannay joins Synovate from TNS where he spent 20 years in various senior management positions, most recently being responsible for all of the company’s areas of expertise and business solutions. This included raising the skills of the company’s executives, commercialising the products and their sales, along with a best practice process aimed at increasing large proposal conversion.

“We are thrilled to be bringing a heavyweight like Dave into our business," said Ged Parton, CEO of global practices and capabilities at Synovate. "Dave is a consummate research professional and extremely skilled at driving new IP through
large companies. His talents combined with our innovative IP will help us extend our ability to execute our capabilities and consultancy to an even higher level.”