Tangrams Strategy and Effectiveness award winners for 2021 revealed

The winners of the Tangrams Strategy and Effectiveness Awards for 2021 have been revealed. From the shortlists published last week during Spikes Asia X Campaign, the jury has awarded a single platinum award, 12 golds, 13 silvers, and 18 bronzes.

BMF took the platinum Tangram for work on behalf of supermarket chain Aldi.

Mindshare won Network of the Year honours on the basis of five golds, three silvers and six bronzes, for clients Nike, Yum China and L'Oreal. Mindshare also won Media Strategy Agency of the Year and Digital Strategy Agency of the Year honours.

Related:

• The winners of the Spikes Asia Awards have also been announced this morning.
• Also don't miss our full coverage of last week's Spikes Asia X Campaign online conference, including the winners of the Young Spikes competitions.

Accenture Interactive's The Monkeys also had a good showing, winning Effectiveness Agency of the Year, with work for Beam Suntory, NRMA Insurance and Telstra netting three golds, two silvers, and two bronzes.

Grey won two golds for its campaign about plastic pollution for the WWF. The other gold winners, each with one gold Tangram, are TBWA and Wunderman Thompson.

The complete list of winners follows.

The Tangrams Strategy & Effectiveness Awards are Asia Pacific's premier accolade for excellence in outstanding marketing campaign strategies that deliver real business results. Each entry is reviewed and evaluated against stringent criteria by a panel of marketing professionals including senior client marketers; marketing practitioners; agency heads; strategists; and research and analytics experts.

This article has been updated after initial publication to correct an error on the table of winners involving one of Grey's wins, which was incorrectly listed as a silver.