Jenny Chan 陳詠欣
May 22, 2014

TBWA and DDB await outcome of Tsingtao Beer pitch

SHANGHAI - Incumbent agencies TBWA and DDB are awaiting results of the creative pitch that Tsingtao beer (青岛啤酒) called in early April.

TBWA and DDB await outcome of Tsingtao Beer pitch

According to industry sources, Tsingtao also invited JWT and Publicis to the pitch, but each withdrew either due to client conflict or through the process of elimination.

The second round of the pitch finished in the second week of May. Agencies involved do not expect a third round. TBWA won most of the account in April 2012 after a five-way pitch against then-incumbent Ogilvy.

It handled the core TsingTao brand, as well as regional beer brands Chun Sheng, Hei Pi, Ao Gu Te, Huan Dong, Bing Chun, Wu Chun, Hans and Lao Shan was managed by TBWA. DDB held the Shan Shui business in 2013.

Tsingtao declined to comment.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

1 day ago

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

1 day ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

1 day ago

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.