Benjamin Li
Jul 15, 2010

TBWA appoints Jeff Ma as new Shanghai MD and promotes Ruth Ang as SVP of Greater China

SHANGHAI - TBWA\Greater China has bolstered its senior management team by appointing Jeff Ma as it’s new Shanghai MD, succeeding Ruth Ang who has been promoted as SVP for Greater China.

Ruth Ang (front), Jeff Ma (left back)
Ruth Ang (front), Jeff Ma (left back)

Ma (pictured left back) will manage the operations of TBWA, TBWA\TEQUILA and TEQUILA\Digital, and report to Ian Thubron, group president, TBWA\Greater China, in Shanghai.

Ma is a native of Shanghai and has 15 years of 4A agency experience. Most recently, he was MD of Ogilvy Action from 2003 to 2009. Prior to that, he was general manager of M&C Saatchi for three years, and also had stints with Leo Burnett, Bates and Y&R in the 1990s.

"Jeff is foremost amongst the new breed of China agency managers," said Thubron. "I hired him a decade ago as the first employee of M&C Saatchi Shanghai when we set it up from scratch. Over the last 10 years I've watched him grow and mature into a seasoned communications executive. He'll lead our fast growing operation in Shanghai and help cement out uniquely integrated positioning to the next level."

The agency has also promoted Ruth Ang (pictured front left) to the newly created SVP of TBWA\Greater China.

Ang, an eight-year TBWA\ veteran, was previously MD of TBWA\Shanghai. She will be responsible for relationships with key MNC clients, such as McDonald's and Pernod-Ricard, as well as new business and marketing.

"Ruth is brilliant with clients and has TBWA blood running in her veins," Thubron added. "In her new and expanded role she'll be even more formidable and will form a major part of our growth strategy in our six offices in Greater China."

Ma and Ang join newly appointed TBWA\Shanghai ECD Chien Hwang on TBWA\Greater China's leadership team.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

1 day ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

1 day ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.