TBWA Singapore promotes Lou Dela Pena to general manager role

Dela Pena, who was until now the global group account director,  will be responsible leading the agency’s local new business growth and strengthening internal agency processes and work culture, while continuing to represent senior management to key clients including Singapore Airlines and Corona Beer.

Dan Paris, managing director of TBWAGroup Singapore, said: “Last year was a tough year for our whole industry and, like many TBWA offices in the Asia Pacific region, we have been moving forward with our longer term vision in 2010, a year which will see us consolidate and strengthen our agency offerings."

“I can’t think of anyone with more passion and determination to bring our vision to life than Lou, whose time at TBWA has been marked by exceptional achievements,” added Paris.

On her appointment Dela Pena said: “I have had five incredible years with TBWA and I’m really excited by the opportunity to deepen my experience and contribute to the agency’s future growth".

In 2007, Dela Pena was promoted from her role as PR and business development director to head up the agency's global US$60 million Singapore Airlines business.