Jureeporn Thaidumrong, the CEO of Jeh United, said that the agency would be handling the creative and strategic planning for ThaiBev’s Chang Soda brand and would initially work on a below-the-line project.
“Thai Beverages is one of the biggest conglomerates in Thailand and we are happy to have won this account. We plan to launch an above-the-line campaign in February after a series of below-the-line initiatives,” he said.
According to Thaidumrong, ThaiBev is increasing its focus on its non-alcoholic products. He added the conglomerate has not marketed these aggressively before and sees huge potential for growth in the category.
Chang Soda competes with Singha Soda, the market leader in that sector in Thailand.
In October last year Jeh United won Samsung’s creative business in Thailand.
“Thai Beverages is one of the biggest conglomerates in Thailand and we are happy to have won this account. We plan to launch an above-the-line campaign in February after a series of below-the-line initiatives,” he said.
According to Thaidumrong, ThaiBev is increasing its focus on its non-alcoholic products. He added the conglomerate has not marketed these aggressively before and sees huge potential for growth in the category.
Chang Soda competes with Singha Soda, the market leader in that sector in Thailand.
In October last year Jeh United won Samsung’s creative business in Thailand.
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