Benjamin Li
Jan 21, 2010

The Brand Union wins PetroChina Lubricant's design packaging contract

SHANGHAI - The Brand Union, an affiliate of the Ogilvy Group in China, has been awarded a three-year contract to design packaging for PetroChina Lubricant Company's range of Kunlun brand lubricant oils following a competitive pitch in Q4 last year.

The Brand Union wins PetroChina Lubricant's design packaging contract
The creative brief for the agency is to define Kunlun’s visual identity and create a branded packaging platform that will unify its 12 sub brands under one compelling and consistent brand identity.

The Brand Union team has previously designed packaging for several brands in the energy industry in China, including BP, ENN, and Suntech Power.

“We feel privileged and are excited about engaging with companies in China, delivering a consistent brand experience through a strategic and smart approach to design that will bring the Kunlun family of brands to life and change consumer perceptions in the market place,” said William Woduschegg, CD of The Brand Union.

The Kunlun portfolio of leading domestic lubricants are owned by PetroChina Lubricant Company, a wholly-owned subsidiary of international energy giant China National Petroleum Corporation (CNPC). Its key local competitors include Great Wall Lubricant which belongs to Sinopec. 

The agency recently won a branding project for VIA Technologies’ new Wei Sheng Zhong Guo Xin (VIA China Chips brand).


Related Articles

Just Published

22 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

22 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

23 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

23 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.