Opinions
Avisenna Gusta
Sep 7, 2022

The busy marketer’s guide to running an NFT campaign

Marketers who understand the marketplace and what they can do beyond that space to get more exposure is the key to understanding how one can increase exposure across different communities.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Why so many are leaving adland to embark on 'solopreneurship'

3 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

9 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Too old for the party, too young to leave—the paradox of middle age in advertising

10 Too old for the party, too young to leave—the paradox of middle age in advertising

Related Articles

Interpublic Group sells RGA
Mar 3, 2025
Lucy Shelley

Interpublic Group sells RGA

Manchester City and OKX launch NFT kits
Apr 22, 2024
Lucy Shelley

Manchester City and OKX launch NFT kits

IPG announces flat Q3; RGA and Huge held for sale
The Information
Oct 23, 2024
Bailey Calfee

IPG announces flat Q3; RGA and Huge held for sale

RGA merges US and LATAM operations
May 13, 2024
Alison Weissbrot

RGA merges US and LATAM operations

Just Published

Amazon Business ad turns Little Bo Peep into wool entrepreneur
2 hours ago
Alessandra Scotto di Santolo

Amazon Business ad turns Little Bo Peep into wool ...

Campaign was created by Joint.

Snap’s global AR creative lead on turning ads into invitations
2 hours ago
Vinita Bhatia

Snap’s global AR creative lead on turning ads into ...

With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.

Current Global CEO George Coleman to depart
3 hours ago
Siobhan Holt

Current Global CEO George Coleman to depart

Coleman plans to leave the agency this month.

Frances Ralston-Good leaves EssenceMediacom
The Information
3 hours ago
Beau Jackson

Frances Ralston-Good leaves EssenceMediacom

The global chief operating officer's departure comes amid an ongoing restructure at GroupM.