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Some of the biggest names in youth media have recently shuttered or filed for bankruptcy. Campaign explores if this is a broader sign of the death of digital media and what it means for advertisers in APAC.
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Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.
Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.
The campaign was created in collaboration with Adam & Eve/DDB.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.