Bruneau will be overseeing the growth in new business development and sales for Hong Kong, Macau and the Philippines. He will report directly to David Smith, regional director of advertising and sponsorship at The Economist Group.
Bruneau is relocating from the Economist Intelligence Unit in London where he was the sponsorship sales executive for two and a half years. He joined The Economist in 2007.
"As we prepare for a gradual upturn in Hong Kong's ad market, our key challenge will be to grow our market share and grab share of voice from our competition," said Bruneau.
Smith also added, "Clients are much more conscious of their marketing investments these days. There is no doubt the old media age [print] is facing some challenges in the face of the emerging digital media era. However, this also opens up significant opportunities which is why we need to think beyond traditional media and come up with creative solutions that will deliver ROI for our clients. Nicholas is here to lead that charge."
Bruneau is relocating from the Economist Intelligence Unit in London where he was the sponsorship sales executive for two and a half years. He joined The Economist in 2007.
"As we prepare for a gradual upturn in Hong Kong's ad market, our key challenge will be to grow our market share and grab share of voice from our competition," said Bruneau.
Smith also added, "Clients are much more conscious of their marketing investments these days. There is no doubt the old media age [print] is facing some challenges in the face of the emerging digital media era. However, this also opens up significant opportunities which is why we need to think beyond traditional media and come up with creative solutions that will deliver ROI for our clients. Nicholas is here to lead that charge."
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