Following a four-way pitch in April, Integer was awarded the complete scope of communications duties for the mall, covering brand advertising, loyalty and CRM, mobile, promotion activation, interactive, social media, and media and public relations.
Kerensa Ang, head of marketing at 313@somerset, commented on the appointment, “The Integer approach is very refreshing, and is completely in line with the way we think retail marketing needs to be. We are really excited about doing some ground-breaking work together and anticipate a great collaboration with Integer.”
Dan Paris, regional managing director of The Integer Group Asia-Pacific, was equally enthused about the partnership. “We are delighted to be working with such a progressive mall,” said Paris. “313@somerset is already an inherently ‘Disruptive’ brand, the property is designed and built not just for an exceptional retail experience, but also with social and environmental sustainability in mind. We look forward to helping to build this brand into a real retail destination in Singapore.”
Integer kicked off the win last weekend with the Great Singapore Sale campaign for 313@somerset. The highlight of the campaign is Room@313, a reality challenge held at the mall where four shoppers will be housed in a specially designed glass box for ten days, competing to win a year’s worth of shopping, treats and the title ‘The Official Mayor of 313.’
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