The Leading Hotels of the World appoints Grebstad Hicks Communications for PR

LHW, which promotes excellence in hospitality, boasts some 450 member hotels and 80,000 rooms in 80 countries across the globe.

Philip Ho, vice-president, LHW Asia-Pacific, said he was looking forward to building the profile and awareness levels of LHW and its member hotels in Asia with GHC.

He added: “Asian travellers enjoy exploration and luxury and we are confident LHW member hotels will meet these requirements.”

GHC is a boutique public relations agency specialising in travel, tourism, hospitality, property and luxury lifestyle. The company was established in 1998 and now employs more than 40 PR professionals in Hong Kong, Singapore, Shanghai and Beijing.