Three companies join forces to launch Facebook marketing solution in Korea

Focusing on applications and advertising on Facebook, Skull Key includes medium- to long-term marketing planning, platform building, data analysis and a diversified PR service, according to Medicom.

SunYoung Lee, CEO of Isobar Korea, said in South Korea, more and more clients consider Facebook fans as their key marketing tool, but that digital marketing needs to focus on the engagement and conversion.

“Facebook needs to be usually discussed as one of key viral tool,” she said. “In that sense, Facebook apps are considered the most efficient tool using the viral and also driving the engagement.”

The solution will also utilise analysis data from Big Foot, a Facebook evaluation tool launched by Medicom and UX Korea in January, including advanced Facebook user demographics to provide scientific analysis services.

“When the marketing evolves from exposure into engagement, the next thing that we need to focus would be usually the data and tracking,” said Lee.

“We believe the social media platform needs to be more focus on the purpose of campaign and/or communication,” she added. “We also think Facebook is a good platform in sharing the rich media through app.”

Medicom will provide a full PR service, while UX Korea will conduct data analysis through text mining and marketing consulting, and Redwood Interactive will develop apps and optimise Facebook ads.

It will further provide integrated digital marketing solutions for Google+, Twitter and the other social media channels.