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RANT OF THE WEEK: If you'd asked a high school advertising class to come up with a campaign to "youthify" the Tiffany brand, this is exactly the shit they'd come up with, writes The Ad Contrarian.
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Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.