Asia Pacific Breweries will launch a variant of Tiger Beer, Tiger Crystal, in Singapore on 2 December.
The advertising campaign for the beer is also expected to roll out on the same day.
The Tiger Beer Crystal launch campaign will be split between Iris Singapore and Saatchi & Saatchi. Iris will handle print and digital communications, as well as the experiential events of the brand launch.
Tiger Crystal has been launched in China, Vietnam and Thailand. It was launched in Malaysia for a limited period earlier this year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)