Angelia Seetoh
Nov 23, 2010

Tiger Beer launches Tiger Crystal in Singapore

SINGAPORE – Tiger Beer will launch its new variant Tiger Crystal in Singapore in December.

Tiger Crystal will launch in Singapore in December
Tiger Crystal will launch in Singapore in December

Asia Pacific Breweries will launch a variant of Tiger Beer, Tiger Crystal, in Singapore on 2 December.

The advertising campaign for the beer is also expected to roll out on the same day.

The Tiger Beer Crystal launch campaign will be split between Iris Singapore and Saatchi & Saatchi. Iris will handle print and digital communications, as well as the experiential events of the brand launch.

Tiger Crystal has been launched in China, Vietnam and Thailand. It was launched in Malaysia for a limited period earlier this year.

Saatchi & Saatchi Malaysia released its last work for the beer brand on 17 November titled 'Ingredients'.

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