According to Matthew Froggatt, chief development officer of TNS, the new banner emphasises TNS’ strengths and global position as a forward looking business, with “strong market sector expertise and a product offering that spans the entire consumer lifecycle".
“This is about acknowledging that the world, and our clients’ needs, have changed dramatically - yet we proudly remain the ‘go to’ research company for discovering and exploring new territories, new opportunities and new media for our clients,” added Froggatt.
He added that a key part of the ‘Discover’ positioning is to build on the company’s existing culture of innovation, and foster an even more pioneering culture and energy among its research teams.
“Through ‘Discover’, TNS will be more focused on being the vanguard of research and pioneering new research capabilities that bring value to clients,” he said.
The new positioning is effective from 1 January 2011, while the company’s logo and corporate identity will not change.
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