David Blecken
Aug 17, 2015

Tokyu Agency and Tribal Worldwide partner to launch digital innovation service for Japan

TOKYO - Tokyu Agency and Tribal Worldwide have partnered to launch Tag Tribal, a digital innovation unit, in Tokyo.

Jeff Cheong
Jeff Cheong

The company will provide services such as content production, digital platform development, data management and ecommerce.

Tag Tribal will be led by Toshiya Ichikawa. In a statement, Ichikawa described the unit as a “digital innovation division to create and deliver world-class innovative solutions for clients”.

“We want to help Tokyu Agency clients see and take to a new future in marketing engagement,” he said. “In Tribal Worldwide, we have a partner with strong creative and technology capabilities to apply cutting-edge, best-in-class digital solutions.”

Jeff Cheong, head of Tribal Worldwide, said he believed the partnership was timely “to help businesses in Japan take to innovation marketing”.

Tokyu Agency is part of Tokyu Group, a Tokyo-based conglomerate made up of 220 companies.

 

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

9 hours ago

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

14 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

1 day ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.