Staff Reporters
Feb 7, 2011

Tourism Malaysia expected to toe 12 February deadline

KUALA LUMPUR – The Tourism Malaysian creative pitch is expected to conclude on 12 February after months of controversy.

Tourism Malaysia expected to toe 12 February deadline

The Tourism Malaysia pitch, which was pulled into the spotlight after the ISC Group’s withdrawal last week, has thrown up a rehash of leading-up events.

The pitch was first called on 16 August last year, to address the contracts that would expire 31 December 2010. About 34 agencies pitched for the RM600 million (US$198 million) business that would be grouped into five markets, including Southeast Asia, North and East Asia, South and West Asia, Europe, North America and Oceania. 

Following allegations of corruption of some members in the Tourism Malaysia board, Azizan Noordin, former deputy director-general of planning was appointed acting director-general of Tourism Malaysia.

On 1 January, when the new contracts were expected to commence, no official announcement on the status of the pitch was made.

However, 12 February signals the end of the tender’s 180-day validity period, meaning it is the final deadline for Tourism Malaysia to legally conclude the pitch, and announce which five agencies are selected.

Related Articles

Just Published

4 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

5 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

6 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

7 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.