TV5Monde unveils bilingual mobile portal

In a statement, the company said the mobile platform, developed in conjunction with Hong Kong consultancy The TMS Way, would facilitate access to new, and in particular younger, audiences, as well as building loyalty with current subscribers.

The portal is reportedly optimised for all mobile operating systems and is able to recognise up to 8,000 devices, enabling access across the 45 countries served by TV5Monde in the region.

Services will include streaming news bulletins, programme schedule information, a video gallery and a travellers’ kit comprising features such as a currency converter, weather details and alerts, and background information on international destinations.

A spokesperson for the channel noted that the portal would create a range of targeted advertising opportunities, including language-, country- and device-specific banners, branded SMS, e-mail and newsletters, and links to websites and spot inserts. A campaign for French DJ act Justice consisting of a branded mini site will run over the initial four weeks following the portal’s launch.

The channel’s marketing director, Alexandre Muller (pictured), described the initiative as a “cost-efficient marketing tool to rejuvenate brand image” and to reach out to mobile users who may not have access to the linear service at home.

The development comes as TV5Monde celebrates its 25th anniversary.