Benjamin Li
Feb 13, 2009

TV5Monde extends news and sports to mobile

HONG KONG - French TV channel TV5Monde is extending its news and sports content - in particular French football and rugby league - to mobile and Facebook users. The pilot service is now available in more than 40 countries in Asia and the Middle East starting this week.

TV5Monde extends news and sports to mobile
Users of more than 8,000 models of mobile phone with internet access such as on a Blackberry, iPhone and other smart phones, can apply online and receive a free SMS with the link to TV5Monde mobile or email alert.

The TMS Way is the agency that supplied the technology Media to Mobile -  a platform for marketers and media to create and provide mobile offers via TMS.

Frederick Saurat, co-founder and CEO, The TMS Way, explained, “the aim of TV5 Monde is to reach out to people wherever they are, whether by TV, mobile or social online space, instead of just waiting passively for them to watch programmes in the traditional way.”

“Advertisers on TV5Monde can also double their campaign exposure via mobile phones and Facebook,” he added.
Source:
Campaign China

Related Articles

Just Published

1 hour ago

The ‘unflushables’: Sydney Water prints PSAs on ...

A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?

2 hours ago

Beach please: Corona crowns world’s best beaches ...

In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.

5 hours ago

Publicis Groupe elevates Liza Zhang to CEO role ...

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.

16 hours ago

Polestar takes (subtle) aim at Tesla as EV wars heat up

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.