TVB scoops broadcasting rights for 2014 Brazil World Cup

Mark Lee Po On, group GM of TVB, announced the win in a press conference this afternoon. The deal covers TVB's free-to-air TV stations, radio, internet and mobile platforms. 

S.T. Tso, deputy controller at TVB, told Campaign Asia-Pacific that the agreement with FIFA does not allow TVB to disclose the amount it bid for the rights. The broadcaster is still working on marketing plans it will offer to advertisers, as well as how it may sub-let the content to other local TV providers, if at all.

According to its press, TVB will broadcast live 22 FIFA matches, including six core matches, and daily highlights on free digital terrestrial TV channels as well as analogue network between 12 June and 13 July 2014, while football fans will be also to watch live broadcast of all 64 matches from Brazil on the pay-TV platform TVB Network Vision.