Staff
Apr 9, 2010

Twitter app plans will hit developers

GLOBAL - Twitter is reported to be working on a number of apps of its own, which could put some third party developers out of business.

Twitter app plans will hit developers
According to Business Insider Twitter could buy or build its own photo-uploader and mobile app.

It quotes a source that said URL shortener Bit.ly, photo uploader TwitPic and iPhone app Tweetie are now considered core to the Twitter platform. The source said these apps will either be bought or competed with.

Twitter has already taken steps in this direction and has announced plans to launch its own URL shortening tool, which would compete head to head with Tinyurl.com and Bit.ly.

Twitter has to have its own URL shortening tool in order for its planned cost-per-click advertising business to take off. Twitter's advertising business is slated to launch during the first half of this year.

The piece speculates that a rival to the most popular Twitter photo uploading service TwitPic could most easily be built by Twitter engineers while it marks the Tweetie iPhone app as a possible acquisition target.

Future areas where developers could prosper on Twitter include social gaming where companies like Zygna, the maker of Mafia Wars, has had much success and vertical markets such as the successful Stocktwits.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

13 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

14 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

15 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.