Jacquie Bowser
Aug 26, 2009

Twitter to launch accounts with premium service

GLOBAL - Twitter could finally earn some cash from its microblogging service this year as it prepares to launch commercial accounts to entice business users to pay for premium services like detailed analytics.

Twitter to launch accounts with premium service
According to an interview with VentureBeat, co-founder Biz Stone said that Twitter was in the first phase of rolling out commercial accounts and after that, the company intends to build business-oriented application programming interfaces (APIs), which would create a "commercial layer" over the social network.

Stone said: "Twitter will still be free for everybody and we'll still tell them to go crazy with it. But we've identified a selection of things that businesses say are helping to make them more profit."

Twitter will also be launching ‘verified accounts’ for businesses, which help followers decipher if a Twitter account held by Coca-Cola, for example, is actually owned by Coca-Cola or someone pretending to be the firm.

A number of celebrities such as cyclist Lance Armstrong and comedian Stephen Fry have already been given ‘verified accounts’ on the microblogging site.

Stone did not give VentureBeat a specific launch date for the newer commercial offerings.

Last month, Twitter documents were leaked which revealed other commercial strategies aimed at helping the site generate revenue, including search ads, sponsored tweets, and AdSense widgets.

Meanwhile, Twitter announced last week that it was adding location to its service,  in a move that will let people see where ‘tweets’ are coming from.

Source:
Campaign Asia

Related Articles

Just Published

18 hours ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

19 hours ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

20 hours ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

21 hours ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.