Jane Leung
May 25, 2010

UK Trade & Investment | Your Business Tomorrow | Global

UK Trade & Investment, a UK-based international business development organisation, has launched an online challenge asking people to predict 'the next business breakthrough'.

UK Trade & Investment
UK Trade & Investment
‘Your business tomorrow’ is a worldwide online competition developed by creative agency Start Asia. People can submit their predictions for the business world in 2020 through the site and stand a chance to win an all-expenses-paid business trip to London

30 shortlisted finalists will be selected for a public vote between 5 and 30 July. The winner's work will also be showcased online afterwards.

The English and Japanese versions of the project ends on 30 July, while China is extended to 31 October to coincide with the Shanghai World Expo 2010.

“Our challenge was to create a campaign that showcases the UK’s many strengths, in a clear, contemporary and compelling way. While the microsite forms the largest part of the project, the competition and related tactics will underpin the campaign’s success,” said Jonathan Cummings, managing director at Start Asia.

UK Trade & Investment aims to encourage inward investment in the UK and educate the public about its investment services offerings.




Credits:
Project Your Business Tomorrow
Client UK Trade & Investment  
Creative agency Start Asia
Creative director Mike Dorrian
Copywriter Jo Pearce
Strategists Caroline Waite, Sara Earnshaw
Web development Kitchen
Exposure Online


Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recorded the steepest revenue dip among the agencies top five markets.

6 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

6 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

2 days ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.