Jane Leung
May 25, 2010

UK Trade & Investment | Your Business Tomorrow | Global

UK Trade & Investment, a UK-based international business development organisation, has launched an online challenge asking people to predict 'the next business breakthrough'.

UK Trade & Investment
UK Trade & Investment
‘Your business tomorrow’ is a worldwide online competition developed by creative agency Start Asia. People can submit their predictions for the business world in 2020 through the site and stand a chance to win an all-expenses-paid business trip to London

30 shortlisted finalists will be selected for a public vote between 5 and 30 July. The winner's work will also be showcased online afterwards.

The English and Japanese versions of the project ends on 30 July, while China is extended to 31 October to coincide with the Shanghai World Expo 2010.

“Our challenge was to create a campaign that showcases the UK’s many strengths, in a clear, contemporary and compelling way. While the microsite forms the largest part of the project, the competition and related tactics will underpin the campaign’s success,” said Jonathan Cummings, managing director at Start Asia.

UK Trade & Investment aims to encourage inward investment in the UK and educate the public about its investment services offerings.




Credits:
Project Your Business Tomorrow
Client UK Trade & Investment  
Creative agency Start Asia
Creative director Mike Dorrian
Copywriter Jo Pearce
Strategists Caroline Waite, Sara Earnshaw
Web development Kitchen
Exposure Online


Source:
Campaign Asia

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