Universal McCann takes Panasonic in Australia

Panasonic intends to increase brand awareness and its nationwide reach in the over crowded electronics marketplace.

Gemma Lemieux, director of market communications at Panasonic, said the company is planning on expanding sub-brands like Lumix cameras and launching 3D televisions in Australia. The first campaign is set to break in April.

Henry Tajer, CEO of UM Australia and president of UM Asia-Pacific, added that this new business win adds a major development to the agency.

The incumbent media agency is Essence Media. Advertising agency, Campaign Palace, is unaffected by the win.