VeNa expands into Asia; opens regional office in Singapore

The first office outside Australia and New Zealand, the company offers video and social gaming advertising and technology sales network in Asia, delivering advertisers access to consumers.

The Singapore office has appointed Nick Wong as the Southeast Asia regional sales manager. Adam Hobson, CEO and founder at VeNa currently based in Australia, will move to the Singapore office within the next two months.

With experience in digital content libraries, Wong was instrumental in setting up the Corbis office in Singapore in 2004 before moving to lead the Singapore office for Inmagine in 2010. He also has digital media experience with property portal, AllProperty Media.

Commenting on the appointment, James Zipeure, COO at VeNa, said, “Nick’s knowledge of the marketing opportunities for social gaming and online video is highly valuable to us and we are pleased he’s on board. He will bring strong local traction for us and also be a key facilitator in helping in momentum for some of our international business partners.”

Zipeure went on to say that it has plans to expand to other markets in Asia and expects to see the launch of a new office within the region within the year.

“It is under planning and we can’t be specific about location at this stage. Much of the dynamics of video is in the region and we plan to build across Asia. We are capitalising on existing interest and deals in social gaming and online video and to lead the market as it accelerates,” he told Campaign.

Zipeure noted that the Asia market presents major opportunities for the company, particularly in social gaming. Its research indicates that US$1 billion to US$1.5 billion was spent in the social gaming arena globally in 2011, with US$180 million to US$250 million of that spent on marketing.

“We expect this investment to increase by 40 per cent in 2012, possibly more in Asia, so we will be expanding the Singapore office quite rapidly from its launch phase.”