Vena to sell 24 million video ads in Indian Premier League coverage

The IPL runs from April 4 to May 27. Vena will be offering advertisers and agencies across Australia, New Zealand and South East Asia access to more than 24 million in-stream ads on indiatimes.com and the India Times YouTube channel, as well as 6 million display spots across both sites.

“This digital environment has a massive global following and is a good fit for Vena's focus of providing brand safe, premium pre roll at scale across the region," said Adam Hobson, Vena's chief executive officer. "Importantly, we are able to also provide premium sponsorships to advertisers already aligned to cricket or wishing to do so."