Staff Reporters
Jan 5, 2011

Vic Sithasanan exits BBDO for FutureLab Asia

KUALA LUMPUR - Vic Sithasanan, formerly general manager of Proximity Singapore and regional business development director for BBDO Asia, joins FutureLab Asia as chief executive officer.

Vic Sithasanan joins FutureLab Asia as Chief Executive Officer
Vic Sithasanan joins FutureLab Asia as Chief Executive Officer

“FutureLab has had a fantastic first year of business. We are ambitious and have solid plans going into 2011, including regional expansion. Vic brings with him a decade of digital experience and has taken both agencies he has led to being top agencies in Asia. We are confident he will be able to do the same for FutureLab”, comments Janet Teo, founder and managing director of FutureLab.

Sithasanan was part of the BBDO network for five years, leading Proximity Malaysia and then Proximity Singapore.

In 2008, The Won Report ranked Proximity Malaysia number one in Asia. In 2010, Campaign Asia-Pacific named Proximity Singapore runner-up SEA Digital Agency of the Year. Sithasanan also played a regional business development role helping BBDO Asia win accounts like Aviva General Insurance, DHL and AsiaRooms.com.

Sithasanan assumes his role in early January.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Why Meta’s pivot on fact-checking is the right move

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.

1 hour ago

John Wick lookalike goes to battle to sell his car

In this playful campaign for Thai used-car platform Roddonjai, a John Wick-inspired character fights a relentless barrage of online bargain hunters.

2 hours ago

CNN’s commercial head on ethical AI and brand safety

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.