Staff Reporters
Mar 9, 2010

VIDEO: Eight Custom Media's Bjorn Fjelddahl

HONG KONG - Bjorn Fjelddahl, managing director of Eight Custom Media in Hong Kong, says there is room for growth in the custom publishing industry in Asia.

Bjorn Fjelddahl managing director Eight Custom Media Hong Kong
Bjorn Fjelddahl managing director Eight Custom Media Hong Kong
During an interview with Media, Fjelddahl said there is no real custom publishing industry in Asia yet; there are a number of companies but there is no industry organisation supporting them. He adds that clients however are becoming more aware of the benefits of custom publishing and they are growing as a business which means the market is there.

Airlines used to be the pinnacle of the business but nowaday the most active clients come from a variety of sectors including automobile, property, banking & finance and FMCG.

A self-proclaimed techno geek and die-hard champion of print magazines, Fjelddahl admits he is already on the list to buy Apple's new iPad.



Source:
Campaign China

Related Articles

Just Published

1 day ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.