VIDEO: Fluid Group's Emily Jones

Off-camera, Jones noted that retailers are among the industry’s biggest clients because custom publishing is viewed as a sales driver. The movement has helped the industry expand in Asia, which had traditionally trailed behind the West.

In terms of trends, she said mobile has become a key platform for clients, and publishers are more frequently asked to create applications for the iPhone.




Catch Bjorn Fjelddahl, managing director at Eight Custom Media, giving his view on the custom publishing industry in Asia tomorrow.