Marketing Media Analysis
Jessica Goodfellow
Sep 17, 2019

Vietnam’s Vingroup takes on Asia’s giants

Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

3 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

4 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

5 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Too old for the party, too young to leave—the paradox of middle age in advertising

6 Too old for the party, too young to leave—the paradox of middle age in advertising

No one talks about ads anymore: Have they lost their pop-culture charm?

7 No one talks about ads anymore: Have they lost their pop-culture charm?

Thai influencer walks out of KFC ad mid-set

8 Thai influencer walks out of KFC ad mid-set

WPP removes references to DEI in latest annual report

9 WPP removes references to DEI in latest annual report

Hari Raya 2025: The APAC campaigns you need to see

10 Celebrate Hari Raya with these heartfelt and creative campaigns

Related Articles

FMCG brands reshuffle in Vietnam’s growing consumer market
Sep 17, 2019

FMCG brands reshuffle in Vietnam’s growing consumer ...

New opportunities in 'star-performer' Vietnam
Sep 17, 2019
Nielsen

New opportunities in 'star-performer' Vietnam

Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend
Sep 17, 2019

Electronic brands nosedive in Vietnam, but Oppo ...

Dolce & Gabbana falls 140 places in Asia's Top 1000 Brand ranking
Jun 11, 2019
Olivia Parker

Dolce & Gabbana falls 140 places in Asia's Top 1000 ...

Just Published

How Japanese car brands can race past US tariff adversity
2 days ago
Marc Wesseling

How Japanese car brands can race past US tariff ...

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.

Microsoft's 50th anniversary campaign veers away from nostalgia
2 days ago
Nikita Mishra

Microsoft's 50th anniversary campaign veers away ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
2 days ago
Staff Reporters

Pocari Sweat, Promag top YouGov's list of March ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.